CBA® Course Syllabus

Human Resources Management (2 Sessions)

■Human Resource Development

■Personnel Selection and Development Needs

■Employee Performance and Retention Management

■Allocation of Work

■Employee Benefits and Compensations

■Hyper Wage and Minimum Wage Issues

■Work Life Balance

 

Marketing Management (1 Session)

■Overview of The Discipline of Marketing and Strategy: Why and What

■Moving From Marketing as an Expense into Marketing as an Investment

■Branding as Investment

■Building Brand that Lasts for Generations

■Case Study

 

Accounting and Finance Management (2 Sessions)

 ■Executive Accounting

 ■Role of Accounting Information

 ■Functions of Controllership

 ■Basic Accounting Process, Concepts and Principles

 ■Analysis and Use of Financial Statements

 ■Profitability, Efficiency, Solvency, Liquidity and Du Pont Method

 ■Corporate Finance

 ■Time Value of Money

 ■Capital Budgeting (NPV and IRR)

 

Information Technology Management (1 Session)

■Information System

■Database Management

■Purpose of Information Systems in Business organizations

■Business Applications of Information System

■Human and Ethical Issues

■Case Study

 

Leadership Management (1 Session)

■Early Theories of Leadership: Great Man Theory, Trait Theory, Humanistic Theories

■Leader-Role Theory

■Path-Goal Theory

■Contingency / Situational Theories of Leadership

■Transformational Leadership

■Leadership Issues in the Twenty-First Century

■Kinds of Power: Position Power, Personal Power

■Levels of Leadership: Organizational, National, Environmental, Business Unit, Team Level, Personal

■Leadership Styles: Visionary, Coaching, Affiliative, Democratic, Pacesetting, Commanding    

■Level 5 Leaders

 

General Management Organization (1 Session)

■  Module Ia – The Strategy Process. Strategy as Plan. Strategy as Pattern. Strategy as Position. Strategy as Perspective. Interrelating the Ps.

■  Module Ib – Linking Strategy with Accounting, Marketing & Human Resources. Managing Resources, Activities, and People. Strategic Cost Management and the Value Chain.

■  Module Ic – Visioning and Assessment. The Business Vision & Mission. Evaluation of External Environment. Evaluation of Internal Capabilities.

■  Module Id – Strategies in Action. Financial vs. Strategic Objectives. Long-term Objectives. "Managerial Myopia". The "Balanced ScoreCard". Types of Strategies  (Porter's Model of Generic Strategies, Vertical Integration Strategies, Intensive Strategies, Diversification Strategies,Defensive Strategies). The Delta Model.