Course Syllabus

Human Resource Management

• Basic People Management Philosophy
• Human needs and motivation
• The different dimensions of a human organization
• The Functions of a Manager
• How to solve human problems
• HR Applications
• Selected SHRM Topics and Strategy (Workforce Planning, Selection, Delegating, Performance
Management, Succession Planning, Conflict Resolution)
• Work-family balance

Marketing Management

• The Elements of the Marketing Mix
• Consumer Buying Behavior
• Characteristics Affecting Consumer Behavior
• Defining Target Market
• Knowing the Competitors
• The Brand
• The Promotions Mix
• The Competitive Advantage
• Differentiate Strategies
• Marketing Strategy Process

Accounting and Finance Management

• Executive Accounting
• Role of Accounting Information
• Functions of Controllership
• Basic Accounting Process, Concepts and Principles
• Analysis and Use of Financial Statements
• Profitability, Efficiency, Solvency, Liquidity and Du Pont Method

Information Technology Management

• Information Systems Fundamentals
• Database Management
• Business Intelligence
• E-commerce
• Social Media
• Business Strategy Implications

Leadership Management

• Early Theories of Leadership: Great Man Theory, Trait Theory, Humanistic Theories
• Leader-Role Theory
• Path-Goal Theory
• Contingency / Situational Theories of Leadership
• Transformational Leadership
• Leadership Issues in the Twenty-First Century
• Kinds of POWER: Position, Power, Personal Power
• Levels of Leadership: Organizational, National, Environmental, Business Unit,
• Team Level, Personal
• Leadership Styles: Visionary, Coaching, Affiliative, Democratic, Pacesetting,
• Commanding
• Level 5 Leaders

General Management Organization

• Leadership Concerns
• Culture of Organization
• Strategic Planning
• Core Values
• Mission and Vision
• Link Strategy to Vision
• Vision Tree
• SWOT (Strength, Weakness, Opportunity & Threat)
• Balanced Scorecard
• Aligned balanced scorecard to strategy
• Strategy-Evaluation Assessment Matrix